The Personal Hedgehog Concept

I’ve been reading up quite a lot lately on pop economics, and am particularly interested in the emotional and irrational side of it, as well as the visual culture it generates. Somewhere along the line I came across this charming-sounding idea, the ‘personal hedgehog concept’ – see graphic. (full blog post is here, apparently is a thought authored by one Jim Collins in a book titled Good to Great)