You are currently browsing the daily archive for September 9, 2008.

I came across this over at the always challenging and sadly now defunct
LeisureArts, who say of the project, '[it] documents every instance of the
phrase "is the new" encountered from various sources in 2005.
It is intended to map the iterations of a peculiarly common marketing 
and literary device'.
So…
MFA is the new MBA.
Ugly is the new cute.
Brown, white, orange, tartan, silver, pink and red are all the new black.
Oil is the new slavery.
Porn is the new glamour, and also the new crack.
Security is the new cold war.
Prequel is the new sequel.
Local is the new organic is the new kosher.
The current version above is by Roo Reynolds and can be seen here. A larger image can be seen in the originally published version in Diagram.
September 2008
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