“So thin and light it’s a revolution!”

I'm split about this new iPad thing, or to be more accurate, it's naming 
and the attendant fuss. 

Yes, it sounds really like the name of a femine hygiene product 
(Mac's iPad, Mac's iPad, Mac's iPad, Maxipad, Maxipad, Maxipad). I think 
all the period jokes are hilarious, and it's pretty rare that period 
jokes are so widespread in media and everyday conversation. 
Hurrah for subversive women's humour! (They do seem to throw up 
certain confusion and disgust/ squeamishness in male commenters, for 
example in this CNN news item). 

There are other problems with the name too, like the fact it will surely 
be difficult to distinguish between 'iPad' and 'iPod' in certain accents; 
they sound so similar it's bound to cause confusion. But I can see why 
it wasn't called iTablet or whatever as you can't actually draw on it 
(or run one than one app at a time but that's a whole other story).
So, is it really true that no women work in Macintosh? That no one would 
have seen all this coming? It's really difficult to believe this couldn't 
have been foreseen by someone. Or does Macintosh think of women as outside 
their target market?

In the promotional video, all of the developers, marketers, and managers 
are male. The hands that type, tap, and generally caress the beautiful 
screen, and the lap that the iPad rests on are male too. In the frankly 
fantastic series of TV adverts by TWBA in the Get a Mac campaign, PC and 
Mac were both male characters (the whole campaign is viewable on Adfreak). 
Women do occasionally appear: as a marketer for PC; as a Japanese digital 
camera; a psychoanalyst; a squad of cheerleaders; a yoga instructor. 
In October 2006, Gisele Bunchen appears as a home movie created on 
Mac's iMovie, in comparison to PC's 'work in progress' - a man dressed in 
a similar dress and a poor blonde wig. (This is the kind of hyper 
stylishness and body fascism that I, maybe unfairly, associate with the 
Mac cult. The undertone of gender discrimination was new to me). 
Above is an image from the original 1984 Macintosh instruction manual 
that featured no women at all, or anyone other than white men for that 
matter.

So, I am undecided. Mac has either been extremely stupid, or extremely 
clever. As one commenter on Jezebel put it, "I think Apple is fucking 
with us to get more women engaged in the launch of its new product. 
It worked."

Exhibit A: held here
If I order this, will my boyfriend and I have to worry if it comes late? 
If me and my friends all buy one, will they sync up? Jezebel
Exhibit B: Apple instruction manual for the original 128k Macintosh, 
released in 1984, held here
"with the exception of Chapter 5, every photo shows a preppy white male 
using the computer. Women and people of color need not apply! (The dude 
in Chapter 4 even has a *sweater* around his shoulders!!!)..." 
blogged here

Exhibit C: How to Dress Like a Mac - Justin Long in the PC/ Mac TV 
adverts, 2006-9 - held here 
(the blogger notes that he 'doesn't know anything about women's 
clothes... but it seems Macintosh don't either').

And just to provide an alternative image of women and technology, 
below is Exhibit D: Part of the cowling for one of the motors for a 
B-25 bomber is assembled in California, 1942. 
Photo by Alfred T. Palmer for the FSA, held by the Library of Congress.

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